Commercials are one of the most popular and important areas of the voiceover industry. There are many different types of commercials and different places they can be seen or heard. There are high energy, comedic, serious, luxurious, intimate and many other types of commercials. Airing on television, radio and online, commercials are usually around 30 seconds long (although there are some exceptions). An important skill in commercial recordings is being able to make your read faster or slower if required without losing any of the performance. Commercials are used to sell products, services and experiences. They are used to inform and educate or inspire. There is a lot of commercial work out there as there are so many different TV channels around the world. Most radio stations have commercials and the internet is saturated with them.