The video game genre is one of the fastest growing areas of the voiceover industry. Making more money than the music and movie industries combined, it is the future of entertainment. It is interactive and people love it! This niche area of our industry is not for everyone – some voiceover artists love it, whilst others hate it. Video games require instant acting and for this you need total immersion into the character. You have to visualise their world and exist in the moment. Often you have to sight read in character which brings their world to life. The genre of video games used to be perceived as being extremely violent, but these days this is no longer the case. Video games now include wonderful narratives, amazing characters and phenomenal acting performances.